Own Brand Experience

By Ella May was my independent lingerie label, which I ran for several years before and throughout my studies. Through the brand, I designed and produced lingerie and corsetry from initial concept through to finished product, working across design development, pattern cutting, production, manufacturing, marketing, and packaging.

Running By Ella May gave me a comprehensive, hands-on understanding of the full lifecycle of an intimates brand, from early creative vision through to the delivery of a finished collection. I concluded the business in order to focus fully on my final year at university, and have since transitioned into supporting other brands in their intimates design journey, bringing this experience into every freelance project I undertake.