My Services
I offer freelance design services specialising in lingerie, bodywear, and swimwear, working with both established brands and emerging founders. I support projects from early concept through to production-ready design, offering a considered and collaborative approach throughout.
All services can be provided as a complete design and development package or purchased individually, depending on the stage and needs of your project.
My services include:
Trend Research
Understanding emerging trends, consumer behaviour and market direction is essential when developing successful collections.
Trend packages are available for individual purchase, or I can create a bespoke trend report tailored to your brand, providing clear market direction, consumer insight and design strategy to support your upcoming collections.
Concept Development
Building clear creative direction by translating broader cultural and aesthetic movements into refined, wearable collections. You will receive moodboards rooted in your brand identity and market insight featuring story, colour, fabric and shape direction. Initial sketches and design details are included in this part of the process to visually bring your collection to life.
Design Development
The design stage translates the collection concept and trend insights into refined, production-ready garments.
Designs are communicated through clear illustrations and CADs, highlighting key details such as panel placement, lace positioning and hardware.
Particular attention is given to the unique requirements of intimates design, including support, comfort and how the garment performs on the body.
Factory Ready Tech Packs
In order to produce your garment the factory will need technical specifications. A tech pack is the technical blueprint of a garment, translating a design concept into clear instructions for product developers, pattern makers and manufacturers. In intimates design, tech packs are especially important as lingerie requires precise fit, specialised materials and detailed construction.
A well-structured tech pack ensures the design vision is communicated clearly, reducing sampling errors and helping brands move efficiently from concept to production.
Production-Ready Design Support
Through both virtual and in-person fittings, I work closely with brands to review samples, assess fit, and identify areas for refinement. Particular attention is given to the unique technical requirements of intimates design, including support, comfort, proportion and construction.
Fit sessions allow us to evaluate how each garment performs on the body, from strap positioning and cup shape to elastic tension and overall balance. Detailed fit comments and development notes are then provided to guide pattern adjustments and sample revisions.